‘Media fragmentation’ means businesses now have an increasing number of ways to communicate with customers and prospects – mail, web, sms, email, social media, mobile web. This white paper investigates the traditional and digital marketing methods generating the best response in today’s B2B marketplace.  

Key points

• An average of 53% of firms across Europe find it increasingly difficult to reach and influence customers as a result of media fragmentation (50% in the US)
• 58% of European companies are actively investing in work to “understand better how different media work together to generate a response from a prospect” (US – 62%)

 






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