Standards of personalisation in B2B customer communications are still not up to the mark – even at the most basic level. This white paper looks at current levels of personalisation in the B2B arena and why businesses are actively investing to improve the standard of personalisation in customer and prospect communications.

Key points

• Fully 49% of European companies (US 40%) believe that most firms in their sector do not pay enough attention to customer data
• 48% of companies in Europe and 55% in the US declare that in the last two years companies in their sector have been improving their personalisation efforts

 






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