Latest White Papers

NEW!! The Personal Touch
Standards of personalisation in B2B customer communications are still not up to the mark – even at the most basic level. This white paper looks at current levels of personalisation in the B2B arena and why businesses are actively investing to improve the standard of personalisation in customer and prospect communications.

NEW!! Preventing 'Customer Churn'
Customer churn’ means the loss of customers. Poor customer service and poor communication are cited as the most common reasons for switching supplier. This white paper looks at why companies defect and how firms of all sizes can communicate effectively and retain their customers. 

NEW!! The Challenge of Channel Choice
‘Media fragmentation’ means businesses now have an increasing number of ways to communicate with customers and prospects – mail, web, sms, email, social media, mobile web. This white paper investigates the traditional and digital marketing methods generating the best response in today’s B2B marketplace. 

NEW!! The Invoice Efficiency Gap
Inefficient invoice management processes are costing European businesses billions of Euros each year. This white paper examines how hybrid solutions are allowing businesses to grasp immediate gains from digitisation and data extraction, while also providing a migration path to eventual e-invoicing.

Transpromo takes off for B2B communications
For the last few years transpromo – the practice of adding marketing messages to bills and statements and other transactional documents – has been greatly publicised in business circles and the media without much hard evidence of the technique being applied. In this white paper Pitney Bowes explores take-up of the technique in the European B2B arena.

Embrace the power of mail
This white paper reveals that European consumers are more likely to respond immediately to mail payment prompts than those delivered through other channels. Download this report to discover how to use your mail to make your customers pay in time.

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